As a result, Windows Phone 8.1’s app offering never came close to matching that of i OS or Android.
During its shelf life, popular apps such as Instagram and Vine took months to even partially launch on the platform following their appearance on i OS and Android.
The unification process also adds a nifty new “Continuum” feature, which lets you turn Windows 10 smartphones into compute sticks via a special Display Dock.
The features sound great, but with most core Microsoft apps now on i OS and Android, some have justifiably questioned whether there's any reason to jump ship to Windows 10 Mobile.
At first glance, the user interface looks fairly similar to Windows 8.1.
It retains the vibrant Live Tile homescreen of its predecessor, which in my mind is no bad thing.
However, the lack of significant change is a two-edged sword when you starting diving into most third-party applications – which haven’t benefited from the same spruce-up.
Related: i OS 9 review Developers generally viewed Windows Phone 8.1 as being of secondary importance to i OS and Android, despite Microsoft’s best efforts.
They refer to a new generation of applications that can run on multiple device types using a single common code.
Microsoft claims the ability to use a common core code will make it easier for developers to port or create Windows 10 Mobile applications and create a consistent, “touch-first” experience across phone, tablet and PC.
The changes may sound insignificant, but for me they’re a real positive.
The move to make Windows 10 Mobile’s UI consistent with Microsoft’s desktop and Xbox software makes the OS one of the most intuitive to use on the market.
When launched you can either type or speak commands.